UrbanUrban fashion moves.
motif follows.

One loop, from the Mural to visual direction.

Each step opens the next, and every number leads to the images behind it.

1. 01Mural
2. 02Recorte
3. 03Extraction
4. 04Zoom
5. 05Time
6. 06Insight
7. 07Direction

1. 01

   Mural

   The photos of the brands you follow, in one place. Search by description or by look, starting from a photo.

   In the app: Mural and visual search. The flame marks the photos that look most like the recorte.
   black tee with big typography
2. 02

   Recorte

   The brands and tags that define your world, or a starting post. A recorte is live: new posts come in by themselves. With 👍 you mark the look you are after.

   In the app: the recorte editor, “Recorte from here” and “More of this”.
   ✂ Graphic tees12 brands · 214 postsBrands+9TagsGarment · T-shirtPrint · Typographic👍 More of this: guides the references, never filters the recorte
3. 03

   Extraction

   Every image is read, slide by slide: garment, colour, print, setting, framing, style and typography. What cannot be seen stays unknown.

   In the app: each post's tags, photo by photo.
   tshirtblacktypographicstreet
4. 04

   Zoom into the recorte

   The recorte's garments, colours and visual families, counted in brands and in posts. Every bar leads to the images.

   In the app: the recorte reading.
   T-shirt62%Hoodie28%Cap17%

   Typography on the back8 brandsFlat lay on concrete5 brandsStreet portrait4 brands
5. 05

   Time

   What gains or loses ground in the period, counted in different brands. One very active brand does not make a movement on its own.

   In the app: visual movements by period.
6. 06

   Visual insight

   What your recorte shows that the rest does not, always with the posts as proof. A visual movement, never a sales promise.

   In the app: visual signals with the posts behind each line.
   Big typography on the backIn 8 of the recorte's 12 brands; in 3 of every 10 outside it.Less studio, more streetStreet photos rose from 4 to 7 brands in the period.
7. 07

   Visual direction

   Projects with a briefing, outputs and sources. Every generated image keeps the recorte and the posts it came from, and changing the recorte erases nothing.

   In the app: Creative direction, with projects, a timeline and pinned references.
   BriefingDirectionOversized tee, typography on the back, street at duskFormatImageOutputsRecorte: Graphic tees · v2What must the next image show?GenerateSources

↺Outputs and 👍 go back into the recorte as references, and new posts reopen the Mural. The loop starts again with more context.

Photos from the base's brands; illustrative numbers.