InstagramCreative intelligence for fashion

Culture moves.
Motif follows.

Explore brands, aesthetics and creative movements beyond your algorithm. Find new references and turn research into creative direction.

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PostsBrandsScopesSearch signals, profiles, posts🌐 All🌙 90 days
Market / Segments
🔥 Streetwear4 brandsAll tags

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ProductColorSettingFramingVisual stylePrintPromotionFormat
DiscoverBrands, posts and aesthetics beyond what your feed recommends.
UnderstandVisual patterns, recurring elements and how an aesthetic shifts over time, with the posts behind every signal.
CreatePhoto directions, feed drafts and briefs built from the references you chose.
Use cases

Questions your brand already asks

In Board

What are the brands I follow posting?

The segment’s posts on one board, with what appears in each image.

3 steps

Beyond the feed. Into the culture.

Follow the brands and references of your creative universe. Browse their posts in chronological order, spot visual patterns and find new possibilities for your next collection or campaign.

  1. 1

    Create a filter

    The brands, tags and format that matter to you. All of Motif then reads only those posts.

    New segment
    @|Model wearingWith peoplePhoto · Carousel412 postsSave segment
  2. 2

    See the analysis

    Which signals show up in your filter and which the audience rewards, with the posts as proof.

    ✨ Summer tailoring
    Signals the audience rewards in this segment↑ Model wearing62%last 90 days412 posts
    You
  3. 3

    Write the brief

    In Creative direction, image and copy come from your filter’s posts.

    Brief references
    Model wearing · 3.1%Use ▾
    Studio · 2.6%Use ▾
    Carousel · 2.2%Use ▾
    With people · 1.9%Use ▾
For creative teams

From reference to the next shoot.

ObserveWhat the brands you admire are posting this season.
Carousel
Jacket
Studio
CompareYour brand against the segment, piece by piece and colour by colour.

Model wearing, half body, side light.

Green jacket with wide trousers.

Carousel of 3 to 5 images.

CreateA brief built from your references and the posts the audience rewarded most.

Plans

Essential
One brand

[price]/ month

  • [N] followed brands
  • Post classification
  • Board, Insights and Scopes
BrandMost chosen
Continuous market tracking

[price]/ month

  • Everything in the previous plan
  • [N] followed brands
  • Creative direction
Group
Multiple brands of one company

[price]/ month

  • Everything in the previous plan
  • Multiple brands
  • [N] followed brands per brand

Prices and limits to be defined.

Frequently asked questions

How does access work?

Through a Google account, granted after approval. Connecting the brand’s Instagram is optional.

Where does the data come from?

Public Instagram posts from fashion brands. Every brand in the base is available to follow.

Which content is analyzed?

Images, carousel slides and captions. Reels are not part of the analysis yet.

How is missing information handled?

Attributes that cannot be observed in the image are recorded as unknown and left out of the indicators.

Can I verify where an indicator comes from?

Yes. Every indicator gives access to the posts and the period behind it.

Find out who to follow.

Request access and choose the brands and references you want to follow.

Google sign-in, subject to approval.